Capital One is well known by consumers, but small business owners rarely think of them when seeking a credit card. Our challenge was to connect with the small business community across the U.S. and build awareness for the Capital One SPARK brand.
The Austin Chamber of Commerce was interested in courting California businesses to relocate to good ol' Austin, Texas. They asked for a postcard. We created the "Californian's Guide to Austin," a deck of handcrafted cards that presented the facts about Austin vs. typical Texas stereotypes. Then we placed them in a sweet tin box and dropped them in the mail.
Remember back when all the images on Instagram were square and Stories were unique to Snapchat? Well around that time, Instagram was looking to launch image carousel ads with a few select brands. Capital One wanted to use this new format to promote their Quicksilver card partnership with Uber. With cheap rides and cash back on every purchase, everything #JustGotBetter.
The brief came in for the annual agency holiday card at T3 and we all got to work. At some point in a brainstorm it hit me: What if we let the internet decorate a tree in real-time via Twitter? Add in some slick code from our developers, a few air cannons, and a tree on a rotating pedestal and viola! #Techorate the Tree!
Each year people clad in Spandex pedal all over the hill country to raise money for AIDS services in Austin. This campaign helped lead to record ridership and donations for the event.
Le Pain Quotidien (or LPQ) might be hard to pronounce, but it’s easy to enjoy their simple approach to food. They began with a single communal table and a bakery in Belgium, and now have over 200 locations across 5 continents. And as they seek to compete with the likes of Pret a Manger and Panera, they quickly realized they needed a first class online ordering experience.
Ever lose your card and wish you could just lock it without having to call the credit card company? Well, now you can. This YouTube pre-roll spot promoted that important feature of the Capital One Wallet app.
This campaign celebrated Allstate's partnership with the Pro Football Hall of Fame with the All-Time Team. What if you could pick the best RB, the best QB, and the best to ever play the game at every position? This allowed the fans to vote on their all-time faves by building fantasy football-style teams, comparing stats across eras, and joining with football fans everywhere for this never-ending debate.
Believe it or not, the iPhone didn't always have the best camera, especially in low light situations. With the release of the Nokia Lumia 920, the best smartphone camera in lowlight was a Windows Phone. And some of the most amazing moments happen at night!
The idea of the American Dream is changing, and with it so are the standard markers of success. Capital One is known for it's banking products, but there wasn't strong affinity for the brand itself and what they stood for. #DefineYourDream helped Capital One showcase who they are through the authentic voices of some of their pioneering customers.
The First Tee of Greater Austin raises money to make golf accessible to kids from all backgrounds. This event pitted companies in the same industry against each other in a golf scramble. I pulled in cues from classic fight posters to amp up the energy and competition. This campaign included designing a logo, promotional posters and other collateral.
7-Eleven has been pouring out cup after cup of frosty goodness, better known as the Slurpee, since 1967. And to celebrate the milestone of this American icon, they needed a special logo for anniversary collateral, campaigns, and packaging.
Microsoft Windows Phone was looking to generate some buzz in the tech community for April Fools’ Day. This was in the days before the Apple Watch was a reality and rumors were rampant of wearables coming out from all the big manufacturers. Our team came up with the spoof product launch of Windows Phone Locket, a sort of smart pocket watch that you wear around your neck. The tech community went nuts.
This Hill Country Ride for AIDS is special in that the money collected doesn't go to a global fund or research, but directly to the care of local people living with HIV/AIDS. At the time there were over 4,000 people in Central Texas living with HIV/AIDS. Yet we found many people asking, "How much difference would it really make if I participated?" Answer: The Red Bike Project.