Beyond just a slick website, this case study gives you a better sense of all the thinking and original content brought this idea to life.
As an avid football fan myself, it was interesting to hear former Raider and Hall of Famer Howie Long talk openly about his career.
Well if you're curious (and missed the live TV announcement), here's the official announcement from the Pro Football Hall of Fame website. Still not sure about that Deion Sanders selection though...
AD John Livingston, CW Justin Clemens, Video: Chris McInroy