As the lead art director on the project, I worked with our UX, video production, and development teams to help concept, design, and produce the full campaign. The desktop and mobile web site allowed users to learn about and compare stats of every player in the Hall of Fame. One unexpected challenge became how to organize all of the stats from players in different eras of football. Is an AFL Championship the same as a Super Bowl victory? It was surreal to be on conference calls with the Pro Football Hall of Fame to help solve these statistical issues in a way that both respected the history of the game and made sense to today’s users. But beyond just a slick website, this case study gives you a better sense of all the thinking and original content that brought this site experience to life.
As an avid football fan myself, it was interesting to hear former Raider and Hall of Famer Howie Long talk openly about his career.
Well if you're curious (and missed the live TV announcement), here's the official announcement from the Pro Football Hall of Fame website. Still not sure about that Deion Sanders selection though...
AD John Livingston, CW Justin Clemens, Video: Chris McInroy