To truly connect with small business owners across America, we knew we had to hit the road. After a contest to find two passionate filmmakers, Trisha and John set off to meet 186 small business owners on a 10 week road trip. Our campaign amplified the video interviews, photography, and insights to grow and engage Capital One SPARK's social audience.
Inspiring the small business community with the spirit of real small business owners.
We tapped into the local pride of the communities we visited, engaging with those that were #SmallBizProud.