We built a custom rig to take the same photo, under the same conditions, on the iPhone 5, Samsung Galaxy SIII, and the Nokia Lumia 920. This campaign promoted the surprising results of this head-to-head match-up on Facebook, Instagram, Tumblr and YouTube.
These GIFs showed the same scene as captured on the camera on these three different smartphones. Default settings, no filters, no photoshop.
As you can expect, many iPhone and Android users were skeptical of these results. We anticipated this and later released some behind the scenes footage that shows it was absolutely real.