This campaign highlighted the moments that are made just a little better by saving money on your Uber and earning cash back at the same time. On this carousel, we follow a father getting his daughter ready for her big debut.
One of the most common uses for Uber is going out for a night on the town. This story follows a couple on a date that keeps getting better.
We highlighted how everyday trips #JustGotBetter with elegant cinemagraphs.
In what I can only describe as a surreal experience, Instagram sent a film crew to document our team's work from concept through production of these new carousel ads. I still hate seeing myself on camera, but the documentary is kinda interesting.