"The Californian's Guide to Austin" was a set of letterpress cards mailed inside a hinged tin box. The front of each card presented a common stereotype of living or working in Texas. "Can the workforce do more than herd cattle?" or "Will we have to share a building with J.R. Ewing?" Kitschy illustrations and vintage typography poked fun at the old-school way of thinking about Texas.
AD John Livingston, CW Shannon O'Malley