Creative Director : : Art Director : : Designer

The ROAD TRIP

To truly connect with small business owners across America, we knew we had to hit the road. After a contest to find two passionate filmmakers, Trisha and John set off to meet 186 small business owners on a 10 week road trip. Our campaign amplified the video interviews, photography, and insights to grow and engage Capital One SPARK's social audience.

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Double tap if starting a #smallbusiness gave you drive you didn't know you had. #SmallBizProud

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Mistakes comes with the job for #smallbusiness owners. Make them. Learn from them. Repeat. #SmallBizProud

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There wasn't a brand that made the ski gear they wanted. So they started one. Now, @dpsskis is pushing the boundaries on the #slopes and in the shop. #SmallBizProud #SLC

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When there was not local fashion scene, Naimah and Rondelynn built one with their #smallbusiness Niro Boutique. “The store is the classroom.” #SmallBizProud

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Evolving to serve the changing needs of your #community is a great lesson we learned from @PetersenFamilyFarm in #SLC. #Farm #SmallBizProud

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Has anyone ever said you were crazy for starting a #smallbusiness? #SmallBizProud

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There's nothing quite like being your own boss. Just one of the many perks of being #SmallBizProud. #likeaboss

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A good job can be the start to a better one. Jim & Phil left their jobs to form their own ad agency and have more control over their futures. #SmallBizProud #KC

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For the next 10 weeks, we're traveling across #America to visit #smallbiz owners and share their stories. Follow along and keep an eye out—you could spot us in your city. #SmallBizProud

Small Biz Inspirado

Inspiring the small business community with the spirit of real small business owners.

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Just like the fog, we're rolling into #SanFrancisco. What #smallbusiness should we take the next cable car to? #SmallBizProud

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Just arrived in #Philly for #smallbiz interviews. One of us has never had a real #cheesesteak. Who's got the best? #SmallBizProud

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Aaaaaand we made it! First big stop on our trip. Which #smallbusiness do you love in #NYC? #SmallBizProud

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We loved #smallbiz in #RVA. Now on to #CLT. Click the link in our bio to follow along for more #SmallBizProud stories. #VirginiaisforLovers

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Taking in the local flavor of #smallbusiness in #Shreveport. Double tap if you've celebrated #crawfish season or plan to soon. #thatfishcray #SmallBizProud

LOCAL LOVE

We tapped into the local pride of the communities we visited, engaging with those that were #SmallBizProud.

BY THE NUMBERS

It was a long and winding road over those 10 weeks. But in the end, the campaign exceeded all benchmarks with 1.2 million engagements on social and 34K new followers of Capital One Spark. It was a wild ride.

AD John Livingston, AD Abbey Nield, CW Scott Youngblood