Le Pain Quotidien (or LPQ) might be hard to pronounce, but it’s easy to enjoy their simple approach to food. They began with a single communal table and a bakery in Belgium, and now have over 200 locations across 5 continents. And as they seek to compete with the likes of Pret a Manger and Panera, they quickly realized they needed a first class online ordering experience.

Scotts was looking for a new app. Two apps, actually. And we believed that what they actually needed was a technology platform. Even though Scotts liked a lot of the thinking here, they decided to go in another direction. But ever since I’ve wanted a system like this to exist so that I could actually make my lawn as green as their commercials.

This campaign celebrated Allstate's partnership with the Pro Football Hall of Fame with the All-Time Team. What if you could pick the best RB, the best QB, and the best to ever play the game at every position? This allowed the fans to vote on their all-time faves by building fantasy football-style teams, comparing stats across eras, and joining with football fans everywhere for this never-ending debate.

Staples had a bold idea to disrupt the bulk retail market. Instead of dragging oversized carts around a warehouse store and loading massive boxes of toilet paper into your trunk, they wanted to create an app-based experience that would deliver items to your door in one day. They wanted to launch a new sub-brand, app, and bulk buying experience. Ultimately, the client decided to go in another direction and the business never really got off the ground. But I always loved this solution.