These are a collection of some of my favorite ideas, campaigns, and other stuff that never actually got sold in. There was something that I really liked about them, but for various reasons they weren't selected by the clients. They're loss! Some have aged well and others, in hindsight, might have been better off dead.
Staples had a bold idea to disrupt the bulk retail market. Instead of dragging oversized carts around a warehouse store and loading massive boxes of toilet paper into your trunk, they wanted to create an app-based experience that would deliver items to your door in one day. They wanted to launch a new sub-brand, app, and bulk buying experience. Ultimately, the client decided to go in another direction and the business never really got off the ground. But I always loved this solution.
Scotts was looking for a new app. Two apps, actually. And we believed that what they actually needed was a technology platform. Even though Scotts liked a lot of the thinking here, they decided to go in another direction. But ever since I’ve wanted a system like this to exist so that I could actually make my lawn as green as their commercials.
Let’s face it, trucking brown boxes around the world isn’t the most exciting thing to discuss. Especially on Facebook. This concept was a fun angle on spicing up the social conversations for UPS.
This is an amazing non-profit organization that puts 100% of every dollar donated to work bringing clean drinking water to people in developing countries. The organization saw an opportunity to promote their cause before thousands of elite tech influencers at SXSW. Sadly the project was scrapped because they weren’t able to pull something off in time for the conference, but I always loved this concept.