WORK
Heelys
Skate the World
This website concept for Heelys brand skate shoes invites the user to step into a dynamic world of skating, stunts and mayhem.
Users could navigate the 3D environments to experience what the world is like in a pair of wheeled shoes. Explore the site to find videos of different tricks, check out the latest shoe styles, and connect with other Heelys fans.
The site would become an online community for Heelys owners with constant updates of user-generated videos and comments, as well as branded content from members of the professioinal Heelys skate team.
Tricks, pranks and other uploaded videos from Heelys fans can be found through out the different environments.