WORK
Hill Country Ride for AIDS
Enjoy the Hill Country...
This promotional campaign for the Hill Country Ride for AIDS harnessed the true spirit of the event. Targeting amateur cyclists, this ride is more about the experience than your finish time.
Borrowing visually from vintage travel posters, the design has a fun and familiar quality to it.
Quirky typography and a screen-printed look and feel add a hometown charm to the campaign.
The jersey design also hints at the classic aesthetic of early wool cycling uniforms.
Another great line by nFusion copywriter, Chris Barnard, graces the back of the jersey.